Ban Man Pro 8 supports
a new type of ads called ToolTip Ads. This
highlight text on a web page.
Tooltip ads will serve only campaigns of type "Call
by Keyword Only" where one or more matching keywords
are found within the TEXT content of the web page.
When a match is found the text is highlighted.
Obtaining the Ad
To obtain the ad tags
to display Tooltip Ads, just click Zones then Code.
Then scroll down to the
These tags are typically placed between the
<head></head> tags on the web page. The look and
feel of the ad can be modified by changing the style
sheet called ToolTipStyle.css.
What type of ads
Generally any type
of ad can be displayed, although 3rd party ads
should not be used. Please see the note below
for more information on why 3rd party ads are not
When is the
impression/click actually counted?
An impression is only
counted when a person clicks the highlighted text ad
at which time the actual banner ad is shown and an
impression is counted. If the person then
clicks on the displayed ad it will count as a click.
the banners on the page. For this reason the
browser will actually load the ads in memory when
the page loads even though the ads are not visible
until clicked. Therefore, you should never use
this feature with 3rd party ads since an impression
will be counted by the 3rd party even though the ad
is not visible.